Philosophy
Put Your Website To Work... don't just survive...thrive!
A website shouldn't just be a showcase seen by a few people that are personally directed to it. It should be a sales workhorse, doing it's part to make being a therapist easier and worth the time and education it took to become one.
SEO - Search Engine Optimization
Takes Work
Not many people continue to use the Yellow
Pages. Most people have "always on" broadband and simply jump
online to search for products and services.
It's important then to maintain a competitive search engine ranking for people to find you. We will shepherd your search engine results. A website doesn't appear on the first page of Google by itself. Therefore it cannot honestly be included in an automated website generator. The term 'search optimized' has become cliché. But to get a website onto page one of search results for enough terms to generate new clientele takes expertise and consistent personal effort. It takes a human tailoring the code, checking the results and making adjustments... routinely.
Design and Content Simplicity
No flames or dazzling moving parts. Your site will communicate credibility
and safety while inviting seekers to call. When a
hurting person is searching online, they need to first find your
site on the first page of their search engine, and then gain a
good feeling as they look at your presentation.
Navigation should be clear and easy to use. They don't need to
be overwhelmed with excessive information causing them to
procrastinate and research further. Four to Five pages is
ideal. They will probably call a few therapists, so you've
got to answer your phone, or get back to them quickly if you're
in session.
Metrics
With Google Analytics we'll know exactly how many visitors
you're getting, and what search terms people are using to find you.
Our goal will be 100 visitors per month that translates into a
few calls per week, and few new clients per month. Adding
a few clients per month multiplies quickly when you consider
duration of therapy and the referrals they will generate.
The math is simple. Gaining one additional client per month more than pays for your website! And if you gain one, you'll gain more. Put your rate and client hours into the chart below and see what your 'break even' point is for the website purchase.
| Clients | Rate | Client hours per month | Income per month | Cost of website per month |
| 1 | 100.00 | 4 | 400.00 | 99.95 |
| 2 | 100.00 | 4 | 800.00 | 99.95 |
| 4 | 100.00 | 4 | 1600.00 | 99.95 |
| 10 | 100.00 | 4 | 4000.00 | 99.95 |
| 20 | 100.00 | 4 | 8000.00 | 99.95 |
Cash Clients
Consider also that a higher percentage of people searching online are paying cash because they are not using their insurance panel.
Full Service
We'll take care of it... from
end to end until it's done. You won't need to worry about
anything accept answering the phone and setting appointments. Isn't
it worth a try?
Call or email us - 877-299-2303